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When approaching a potential partner you do not have to sell them a product, a service or explain what we do.
Tell them your story and offer them our value, make them fall in love with our dreams and our desire to do and get involved. Convey your passion and why YOU are doing this, the customer falls in love with you first and then with the company.
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Often our partners or customers do not really understand how we work on a structural level. That is why it is important to make them understand our value proposition on a -micro, meso and macro level that justifies why we work the way we do.